Guides
Privacy and consent
Analytics can be useful without following people around. These guides explain what needs consent, what usually does not, and how browsers already limit tracking.
Cookieless analytics and GDPR: what needs consent, and what usually does notDo you need a cookie banner for analytics? How ePrivacy, the GDPR, the CNIL exemption and the UK change of 2026 apply to cookieless and cookie tracking.iOS and Safari tracking changes, version by versionWhat Apple's Link Tracking Protection, ITP, App Tracking Transparency and Safari 26 remove, where each applies, and what still works for ad tracking.First-party data for small businesses: what to collect and whyThe first-party data worth collecting, from orders and emails to how did you hear, what each is for, what to leave out, and the consent rules that apply.