Platforms · Email
Email gets clicks. You see the sales.
Tag every email link with one chip, or one Mailchimp template. Then see which email made the sale.
- Works with any email tool
- Mailchimp template
- Sales by campaign
A demo feed of six orders from email. The email tool shows clicks only; Datacenter credits each order to the email that sent it. Demo data.
What email tools miss.
Email tools report on the email. What people do on your site is out of their view.
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Missed
Opens and clicks
You see who clicked. Not who bought after.
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Missed
Late buyers
Some readers come back days later from a bookmark or a search.
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Missed
Tags that clash
Many tools add their own tags, named their own way.
| Tool showed | Datacenter saw | |
|---|---|---|
| October letter | 4 | |
| Care tips | 7 | |
| Restock alert | 20 | |
| Sales, 3 emails | 31 |
Better data
Same emails. Now you see which one paid.
- A row for each email, by campaign
- Readers who buy days later still count
- Works with any email tool
Read now, buy later
The click is not the sale.
A reader taps your button, looks around, and buys two days later from a search. Datacenter ties the order to the email.
Journeys across days need 90-day tracking, on paid plans.
- Day 0Opened your restock alert
- Day 0Tapped the button, looked around
- Day 2Came back from a Google search
- Day 2Bought, $64
Example journey. Demo data.
How Datacenter fills it.
Same ads, same posts. Now each one shows what it sold.
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Datacenter
One chip per email
The Email chip tags the link as email, with your campaign name.
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Datacenter
A Mailchimp template
One link that fills in each campaign by itself.
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Datacenter
Sales by campaign
The dashboard and the attribution report show which email paid.
Set it up
Done in minutes.
These are the real screens in the app. No developer needed.
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Step 01: Add one line
Put Datacenter on your site.
- Add your website address in the app.
- Pick where your site is built. Copy one line.
- Paste it where the guide says. The check turns green.
Where is your site built?
- Shopify
- WordPress
- Squarespace
- Wix
- Webflow
- Framer
- Google Tag Manager
- Plain HTML
<script defer data-site="fernandmoss.example" src="https://datacenter.so/s.js"></script>CopyFirst visit arrived. You are set up.
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Step 02: Tag the link
Make a link for the email.
- Open Links, then New link. Paste the page.
- Pick the Email chip. Name the campaign.
- Use the short link as the button link.
Paste your linkhttps://fernandmoss.example/shop/restockThe page people should land on.Where will you share this?
Messages- SMS
Social- Instagram bio
- Instagram story
- TikTok bio
- Facebook post
go.fernandmoss.example/restockCreate link -
Step 03: Or use Mailchimp
One link for every send.
- On a new link, pick Email. Copy the Mailchimp template.
- Paste the full link as the web address.
- Mailchimp fills in the campaign id.
Track each send in MailchimpCopyhttps://fernandmoss.example/shop?utm_source=newsletter&utm_medium=email&utm_campaign=*|CAMPAIGN_UID|*- In Mailchimp, select the text or button for your link.
- Paste this full link as the web address. A short link cannot fill in tags.
- Send. Mailchimp fills in the campaign id. Its merge tag list has others.
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Step 04: Count what matters
Add a goal for the sale.
- Open Goals and pick Page visit.
- Use the thank-you page, like /checkout/thanks.
- Or send an event from your site, like a signup.
Add a goal
EventSent from your site with JavaScript.Page visitA path like /thanks. Use * for any part.NamePurchaseEvent name or path/checkout/thanksAdd goal -
Step 05: See which paid
Open Campaign in Sources.
- On the dashboard, open Sources, then Campaign.
- Each email has a row, with its conversions.
- Click a row to filter the whole dashboard.
Sources
- Sources
- Medium
- Campaign
- Ad
Visitors and purchases by email campaign. Demo data. Campaign Visitors Purchases october-letter 154 4 care-tips 150 7 restock-alert 100 20
- No developer needed
- No changes to your ads
- No cookie banner in Private mode
Your emails stay the same. Your numbers get real.
You send more of what sells.
One dashboard
Everything in one dashboard.
Email beside every other source, with the goals they bring. Try it on the demo shop.
- Facebook1,998
- Google1,903
- Instagram916
- Newsletter542
The template
Copy it once. Paste it in Mailchimp.
Mailchimp fills in the names on each click. The same text is on the new link form in the app.
https://fernandmoss.example/shop?utm_source=newsletter&utm_medium=email&utm_campaign=*|CAMPAIGN_UID|*
- In Mailchimp, select the text or button for your link.
- Paste this full link as the web address. A short link cannot fill in tags.
- Send. Mailchimp fills in the campaign id. Its merge tag list has others.
For Klaviyo and others, turn on their own UTM settings with the same names, or use a short link per email.
What works today.
Checked against the app. Anything not live says so.
Live now
- The Email chip, with source and medium filled in
- A Mailchimp template with the campaign id
- Sales by campaign on the dashboard and in the attribution report
- Short links that ignore tags added on top, so yours win
- Klaviyo and Mailchimp connectors on paid plans: sends, opens and clicks on each customer, with segments and best send hour sent back
- Automations on paid plans: welcome, abandoned checkout and thank-you emails sent by Datacenter, with the sales each one brought
Not yet
- Sending from your own email domain (when shipped)
Klaviyo connectorMailchimp connectorUTM presetsTracking ads with UTMsGoals and events
Our promise
30 days to decide. Or your money back.
If Datacenter is not right for you, ask within 30 days of your first payment. We refund it in full. No questions asked.
- Cancel any time in Billing
- Export your data as CSV
- Free plan with no card
Questions, answered.
Which email tools does it work with?
Any of them. A short link or a tagged link works in every tool. Mailchimp has a ready template; for Klaviyo and others, use their UTM settings with the same names.
My email tool adds its own tags. Is that a problem?
On a short link, no: the short link uses Datacenter's tags and ignores tags added on top. On a full link, turn the tool's tags off or use the same names.
Can I see revenue per email?
Yes, when your site sends a value with the sale event. The attribution report then shows revenue next to each campaign.
Does it connect to Klaviyo or Mailchimp?
Yes, on paid plans. Sends, opens and clicks join each customer's page. Datacenter sends back each customer's source, lifetime value and best send hour, and the segments you pick.
I already use Google Analytics. Why add this?
Keep it if you like. Datacenter adds what it does not: short links that see the sale, credit by ad set and link, sales sent to Meta, and dashboards and reports a client can read.
Will it slow my site down?
No. The script is small, loads after the page and sends one short message per page view.
What does it cost?
Paid plans start at $49 a month, with prices on the pricing page. No sales call needed. Free is a small way to try basic stats.
What if it is not right for me?
Your first paid plan is free for 14 days, so cancel in Billing before then and you pay nothing. After that, ask within 30 days of your first payment and we refund it in full. No questions asked.
Know which platforms drive revenue.
Set up in minutes. Then watch the first sale come in.