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How it works

Four steps. No developer.

Tracking made so simple anyone can do it. Add one line, share smarter links, see the whole path, then send real sales to Meta.

Start trackingBook a setup call
  • Set up in minutes
  • No coding
  • Private by default
One sale, start to finish. Demo data for a made-up shop.

Your ad platform sees only part of the story.

Each platform reports on its own ads, from its own pixel. Everything around it goes dark.

junipercandle.shop · last 30 daysdemo data
Orders, no known source30%36 of 120 orders
Repeat orders tied to an ad0Reorders look like direct visits
What that costs youBudget goes to the wrong ads. Winners get cut.

  • Missed

    Late sales

    People click today and buy next week, on another device.

  • Missed

    Blocked pixels

    Blockers and privacy settings stop tags in the browser.

  • Missed

    Texts, emails, bios

    No ad platform sees the links you share yourself.

Ads Manager · with a Datacenter columndemo data
Ad setMeta reportedDatacenter saw
Spring sale, video1826
Gift sets, carousel1117
Lookalike, 3%712
Retargeting, 30 days910
Total, 4 ad sets4565
Datacenter saw +20 more sales on the same ads.Demo data. Yours will differ.

Better data

Same ads. Now you see every sale.

  • Sales on another day or from an email
  • Sales from texts and bio links
  • Six ways to credit a sale, from first touch to time decay
How the attribution report works
customer journey · tracked by Datacenterdemo data
  1. Day 0Tapped your bio link on Instagram
  2. Day 1Opened your spring sale email
  3. Day 3Came back from a text message link
  4. Day 3Bought a gift set, $64
  5. Day 31Bought again, $48
Sales a link tool saw $0 It stops at the click
Datacenter, first touch $112 Both sales tied to the bio link

Example journey. Demo data.

The gap

One buyer. Five touches. One tool that saw it all.

A link tool stops at the tap. An ad platform sees its own ad. Datacenter follows one person from the first tap to the last order.

  • Every tap on a short link
  • Every visit, with its source
  • Every sale, tied back

The four steps

From one line to real sales.

These are the real screens in the app. Most people finish in one sitting.

  1. Step 01Add one line

    Paste one line on your site.

    • Add your website address. We fill in the rest.
    • Pick your site builder. Copy the line it shows.
    • Open your site once. The check turns green.
    app.datacenter.so/startstep 2

    Where is your site built?

    • Shopify
    • WordPress
    • Squarespace
    • Wix
    • Webflow
    • Framer
    • Google Tag Manager
    • Plain HTML
    <script defer data-site="fernandmoss.example" src="https://datacenter.so/s.js"></script>Copy

    First visit arrived. You are set up.

  2. Step 02Share smarter links

    Make a link for each place you share.

    • Paste the page. Pick where you will share it.
    • SMS, email, a bio or an ad. The tags fill in.
    • Your own short domain on paid plans.
    app.datacenter.so/links/newthe app
    Paste your linkhttps://fernandmoss.example/shopThe page people should land on.

    Where will you share this?

    Messages
    • SMS
    • Email
    Social
    • Instagram bio
    • Instagram story
    • TikTok bio
    • Facebook post
    Ads
    • Meta ads
    • Google Ads
    • TikTok Ads
    • Microsoft Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Snapchat Ads
    • X Ads
    • Reddit Ads
    go.fernandmoss.example/restockCreate link

  3. Step 03See the whole path

    Click, visit, sale. In one row.

    • Each sale shows the link, post or ad behind it.
    • By source, campaign, ad, ad set and short link.
    • First touch or last touch, your pick.
    app.datacenter.so/s/fernandmoss/attributiondemo data

    By source

    SourceConv.
    Instagram65
    Google53
    Facebook31
    Newsletter28
    TikTok6

  4. Step 04Send sales to Meta

    Meta learns from real sales.

    • Paste your pixel id and an access token.
    • Tick the goals to send.
    • Datacenter sends them from our server.
    app.datacenter.so/s/fernandmoss/integrationsthe app
    Meta Conversions APIConnected
    Pixel id1234567890123456
    Test event codeTEST12345
    Access token••••••••••••••••••••Stored encrypted. It is never shown again.

    Goals to send

    • Purchase/checkout/thanksPurchase
    • Newsletter signupNewsletter signupLead
    • Read a care guide/guides/*Contact
  • No developer needed
  • No cookie banner in Private mode
  • No sales call needed
  • Cancel any time

Who gets the credit

Same journey. Two fair answers.

A buyer tapped your bio link, read an email, then bought from a text. The report lets you pick how to credit it.

First touch

Instagram bio link

Where they first came from. Good for finding new buyers.

Last touch

Text message link

The visit right before they bought. Good for what closes the sale.

How the attribution report works

Send sales back

Meta learns from real sales.

When a goal is reached, Datacenter sends it to the Meta Conversions API from our server. On Solo, Studio, Agency and Custom.

Datacenter37 sales
MetaReceiving
Google Ads(when shipped)
  • The event, its value and the page
  • The click id from the ad, so Meta can match it
  • An event id, so Meta counts it once
  • Email and phone only when you send them, hashed first
Meta, step by step
app.datacenter.so/s/fernandmoss/integrations/meta-logdemo data
WhenEventStatusMeta's answer
12:11:52Purchasewith fbc, ip, user agentSentReceived 1 event.
12:30:07Leadwith fbc, ip, user agentSentReceived 1 event.
13:02:44Purchasewith email, phone, ipSentReceived 1 event.

After the sale

Report it. Then follow up.

The same data runs your client reports, your flows and every profile.

  • Client reports

    Results, on a schedule

    A branded email with a live link and a PDF.

  • Automations

    Follow-up, on its own

    Flows email each lead at the right moment.

  • Profiles

    Every touch, per person

    A visitor becomes a customer when they give an email.

Private by default.

Every site starts in Private mode. You choose when a site needs more.

Default

Private mode

  • No cookies, nothing stored in the browser
  • No banner needed in most places
  • Counts each visitor once a day

Paid plans

90-day tracking

  • A first-party id on your own domain, for 90 days
  • A sale on day 3 ties back to the click on day 1
  • You control consent; it can wait for a yes

How the two modes work

Our promise

30 days to decide. Or your money back.

If Datacenter is not right for you, ask within 30 days of your first payment. We refund it in full. No questions asked.

Start trackingBook a setup call
  • Cancel any time in Billing
  • Export your data as CSV
  • Free plan with no card

Questions, answered.

Do I need a developer?

No. You copy one line and paste it where your site builder says. On WordPress, our plugin connects in one click. If an AI tool builds your site, Set it up with AI gives it one prompt that does it. Short links need no setup at all.

What is a UTM tag?

A label at the end of a link, like ?utm_source=sms. It tells Datacenter where a click came from. The chips on the link form add them for you.

What is first touch and last touch?

Two ways to give credit for a sale. First touch credits where the person first came from. Last touch credits the visit right before they bought. You can switch between them in the report.

How does the Meta connection work?

You paste your pixel id and an access token from Meta, then tick the goals to send. Datacenter sends them to the Meta Conversions API from our server. It is on Solo, Studio, Agency and Custom.

Do I need a cookie banner?

Not for Private mode, the default. It sets no cookies and stores nothing in the browser. 90-day tracking keeps an id for 90 days, so in many places it needs consent first.

What happens after the sale?

You can send the client a report on a schedule, and let a flow follow up with the buyer. Both read the same data as your dashboard.

What if a sale happens days later?

With 90-day tracking, Datacenter keeps a first-party id on your own domain for 90 days. A sale on day 9 still ties back to the click on day 1.

Prove which ads drive revenue.

Set up in minutes. Then watch the first sale come in.

Start trackingBook a setup call