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For online stores

Know which ads bring orders.

For stores that spend on ads, and the agencies that run them. Each order is tied to the ad, post or email that started it, then sent to Meta so the ads learn.

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Click around the live demo

  • Shopify, Wix and more
  • No coding needed
  • Sales sent to Meta
Six orders, each tied to what sold it. Demo data for a made-up shop.

Your ads get credit for some orders.

People tap an ad, then buy days later on another device. Or they come back from an email. Those orders often lose their source.

junipercandle.shop · last 30 daysdemo data
Orders, no known source30%36 of 120 orders
Repeat orders tied to an ad0Reorders look like direct visits
What that costs youBudget goes to the wrong ads. Winners get cut.
Ads Manager · with a Datacenter columndemo data
Ad setMeta reportedDatacenter saw
Spring sale, video1826
Gift sets, carousel1117
Lookalike, 3%712
Retargeting, 30 days910
Total, 4 ad sets4565
Datacenter saw +20 more sales on the same ads.Demo data. Yours will differ.

Better data

Same ads. Now you see every order.

  • Orders on another day or from an email still count
  • Sales from texts and bio links get their own row
  • Six ways to credit a sale, from first touch to time decay
See how it works

Built for stores

Repeat orders are where the money hides.

A buyer taps an ad, reads an email, comes back from a text, then orders three times. Datacenter ties every order to where it started.

Journeys across days need 90-day tracking, on paid plans.

customer journey · tracked by Datacenterdemo data
  1. Day 0Tapped a Meta ad on Instagram
  2. Day 2Opened your restock email
  3. Day 5Came back from a text link
  4. Day 5First order, $64
  5. Day 38Reorder, $48
  6. Day 71Reorder, $52
Last click said Text The ad got no credit
Datacenter, first touch $164 All three orders to the ad

Example journey. Demo data.

What you track

Purchases, order value and repeat buyers.

  • Purchases

    Every order, with its source

    A goal on your thank-you page. Each order shows the ad, post or link behind it.

    Purchases, 30 days 37 Demo data

  • Order value

    Revenue next to each ad

    Send the order total with the sale. Revenue and orders sit side by side, so you see the average per ad.

    Average order $52 Revenue ÷ orders. Demo data

  • Repeat buyers

    The second order counts too

    With 90-day tracking, a reorder ties back to the first click, up to 90 days later.

    Reorders tied to a first ad 12 Demo data

How it works for you

From ad to order in four steps.

The real screens in the app. No developer needed.

  1. Step 01Add one line

    Put Datacenter on your site.

    • Add your website address in the app.
    • Pick where your site is built. Copy one line.
    • Paste it where the guide says. The check turns green.
    app.datacenter.so/startstep 2

    Where is your site built?

    • Shopify
    • WordPress
    • Squarespace
    • Wix
    • Webflow
    • Framer
    • Google Tag Manager
    • Plain HTML
    <script defer data-site="fernandmoss.example" src="https://datacenter.so/s.js"></script>Copy

    First visit arrived. You are set up.

  2. Step 02Tag your ads

    Copy the Meta template.

    • New link, then the Meta ads chip.
    • Paste the template in URL parameters.
    • Google and TikTok have one too.
    app.datacenter.so/links/newthe app
    Track each ad in Meta Ads ManagerCopy
    utm_source=facebook&utm_medium=paid-social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}&utm_id={{campaign.id}}
    1. In Ads Manager, open your ad. Put your page address in Website URL, not the short link.
    2. Under Tracking, find URL parameters and paste this.
    3. Publish. Meta fills in the campaign, ad set and ad names. A renamed ad shows its new name after you publish again.

  3. Step 03Count what matters

    Add a goal for the sale.

    • Open Goals and pick Page visit.
    • Use the thank-you page, like /checkout/thanks.
    • Or send an event from your site, like a signup.
    app.datacenter.so/s/fernandmoss/goalsthe app

    Add a goal

    EventSent from your site with JavaScript.Page visitA path like /thanks. Use * for any part.
    NamePurchase
    Event name or path/checkout/thanks
    Add goal

  4. Step 04Read the report

    See which ad set sells.

    • Open Attribution, then By ad set.
    • Sort by sales, not clicks.
    • Send the winners more budget.
    app.datacenter.so/s/fernandmoss/attributiondemo data

    By ad set or keyword (utm_term)

    Ad setVisitsPurchases
    broad-plant-lovers8903
    lookalike-buyers7974
    past-visitors-30d42124
Walkthrough · demo dataThe ad set with the fewest visits made the sales.
  • No developer needed
  • No changes to your ads
  • No cookie banner in Private mode

The ads stay the same. The data gets better.
Budget goes to what sells.

Better targeting

Meta learns from real sales.

  • Goals you tick go to the Meta Conversions API
  • Sent from our server, with an event id so each counts once
  • On Solo, Studio, Agency and Custom. Google Ads upload (when shipped)
app.datacenter.so · senddemo data
CatchSendLearn
Datacenter65 sales caught
MetaReceiving salesOptimizing delivery
Google Ads(when shipped)
Sales the platform missed, sent from our server.How it works

One dashboard

Everything in one dashboard.

Visitors, sources, campaigns and goals on one page. Try it on the demo shop.

app.datacenter.so · fernandmoss.exampledemo data
Unique visitors6,402+23%
Pageviews18.8k+23%
Conversions3,319+22%
Purchases242+8%
  • Facebook1,998
  • Google1,903
  • Instagram916
  • Newsletter542

Open the live demoRead a walkthrough

The plan that fits

For stores: Solo.

Solo$49a month

One store, its ads and its links, with attribution and Meta. Running ads for several stores? Studio adds client reports.

14 days free, card needed.

  • 3 sites
  • 100k pageviews and clicks a month
  • 250 active short links
  • 2 years of history
  • Attribution and the Meta Conversions API
Start trackingCompare plans

Our promise

30 days to decide. Or your money back.

If Datacenter is not right for you, ask within 30 days of your first payment. We refund it in full. No questions asked.

Start trackingBook a setup call
  • Cancel any time in Billing
  • Export your data as CSV
  • Free plan with no card

Questions, answered.

Does it work with Shopify?

Yes. Paste one line in your theme, with our Shopify guide. It works the same on Wix, Squarespace, WordPress, Webflow and any site you can add a script to.

Can I see revenue, not just orders?

Yes. Send the order total with the sale event, and the attribution report shows revenue next to each ad, campaign and link.

How are repeat buyers counted?

With 90-day tracking, Datacenter keeps a first-party id on your store for 90 days. A second order from the same browser ties back to the first click.

Will Meta see my sales?

Yes, on Solo, Studio, Agency and Custom. You tick the goals to send, and Datacenter sends them to the Meta Conversions API from our server.

Do I need a developer?

No. You copy one line and follow the guide for your store builder. On WooCommerce, our WordPress plugin connects in one click and counts orders with no code. Short links need no setup at all.

I already use Google Analytics. Why add this?

Keep it if you like. Datacenter adds what it does not: short links that see the sale, credit by ad set and link, sales sent to Meta, and dashboards and reports a client can read.

Will it slow my site down?

No. The script is small, loads after the page and sends one short message per page view.

What does it cost?

Paid plans start at $49 a month, with prices on the pricing page. No sales call needed. Free is a small way to try basic stats.

What if it is not right for me?

Your first paid plan is free for 14 days, so cancel in Billing before then and you pay nothing. After that, ask within 30 days of your first payment and we refund it in full. No questions asked.

Prove which ads drive revenue.

Set up in minutes. Then watch the first sale come in.

Start trackingBook a setup call