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Walkthrough 01 · Demo shop · Demo data

The ad set with the fewest visits made the sales.

The demo plant shop ran one Meta campaign with three ad sets. Two of them brought most of the visits. Two clicks showed which one sold.

  • Ad sets3
  • Ad visitors2,108
  • Purchases31
  • From one ad set24
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The demo shop is made up. The live demo reshuffles each hour, so its numbers differ a little. The story stays the same.

The clicks

3 clicks in the dashboard.

The same screens you get. Nothing to set up beyond the script, a goal and tagged links.

  1. Step 01Look at the ad sets

    Open Sources, then Ad set or term.

    • The Meta template put each ad set name in the link.
    • The two cold audiences brought the most visitors.
    • On visits alone, retargeting looks weakest.
    app.datacenter.so/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    • Ad set or term
    Ad set or termVisitors
    broad-plant-lovers890
    lookalike-buyers797
    past-visitors-30d421

  2. Step 02Pick the goal

    In Goals, click Purchase.

    • The whole dashboard now shows only visits that bought.
    • A chip at the top shows the filter.
    • Click it again to clear it.
    app.datacenter.so/s/fernandmossdemo data

    Goals

    GoalConverted
    Purchase559
    Read a care guide1,835
    Newsletter signup249

  3. Step 03Look again

    Back to Ad set or term.

    • Same three rows, now only buyers.
    • The smallest ad set holds 24 of the 31 sales.
    • The two big ones made 7 between them.
    app.datacenter.so/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    • Ad set or term
    Ad set or termVisitors
    past-visitors-30d24
    lookalike-buyers4
    broad-plant-lovers3
    Goal is PurchaseDemo data.

What the numbers said.

  1. Visits were never the problem. Two ad sets brought people who looked and left.
  2. The retargeting ad set brought people who came back to buy.
  3. Next step: move budget toward it, and test a new cold audience against it.

On the live demo, open Ad sets in the Ad spend card. One ad set holds most of the tracked revenue.

Try it on the live demo

More walkthroughs

Two more stories.

Walkthrough 02 · Demo shop · Demo data The bio link that sold more than the ads. 916 bio link visitors65 bio link purchases Read the walkthrough Walkthrough 03 · Demo shop · Demo data Which email actually paid. 3 emails542 email visitors Read the walkthrough

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