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Walkthrough 03 · Demo shop · Demo data

Which email actually paid.

The demo plant shop sent three emails last month. Its email tool showed clicks. Datacenter showed what those clicks bought.

  • Emails3
  • Email visitors542
  • Purchases28
  • From one email24
Try it on the live demoStart tracking

The demo shop is made up. The live demo reshuffles each hour, so its numbers differ a little. The story stays the same.

The clicks

3 clicks in the dashboard.

The same screens you get. Nothing to set up beyond the script, a goal and tagged links.

  1. Step 01Keep only email

    Open Medium. Click email.

    • The Email chip tagged every link as email.
    • Now the dashboard shows only email visits.
    • A chip at the top shows the filter.
    app.datacenter.so/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    • Ad set or term
    MediumVisitors
    paid-social1,998
    social1,154
    email542
    print134

  2. Step 02Open Campaign

    Each email is a campaign.

    • Three rows, one per send.
    • All three got about the same visits.
    • On clicks alone, no email stands out.
    app.datacenter.so/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    • Ad set or term
    CampaignVisitors
    care-tips192
    restock-alert181
    october-letter178
    Medium is emailDemo data.

  3. Step 03Pick the goal

    In Goals, click Purchase.

    • Now only buyers from email.
    • The restock alert made 24 of 28 sales.
    • The tips and the letter made two each.
    app.datacenter.so/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    • Ad set or term
    CampaignVisitors
    restock-alert24
    care-tips2
    october-letter2
    Medium is email · Goal is PurchaseDemo data.

What the numbers said.

  1. Three emails got the same clicks. One made almost every sale.
  2. People open the monthly letter to read, not to buy.
  3. Next step: send restock alerts more often, and keep the letter for news.

On the live demo, open Medium under More in Purchase by source, click email, then open Campaign.

Try it on the live demo

More walkthroughs

Two more stories.

Walkthrough 01 · Demo shop · Demo data The ad set with the fewest visits made the sales. 3 ad sets2,108 ad visitors Read the walkthrough Walkthrough 02 · Demo shop · Demo data The bio link that sold more than the ads. 916 bio link visitors65 bio link purchases Read the walkthrough

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