Walkthrough 02 · Demo shop · Demo data

The bio link that sold more than the ads.

The demo plant shop pays for Meta ads. It also posts on Instagram, which costs nothing. Its bio link has a short link on it. Here is what that showed.

Bio link visitors916
Bio link purchases65
Meta ad purchases31
TikTok bio purchases6

Try it on the live demo Start tracking

The demo shop is made up. The live demo reshuffles each hour, so its numbers differ a little. The story stays the same.

The clicks

3 clicks in the dashboard.

The same screens you get. Nothing to set up beyond the script, a goal and tagged links.

Step 01: Look at sources

Open Sources.
- The Facebook ads bring the most visitors, then Google.
- Instagram comes fourth.
- Visitors alone do not say who buys.
app.datacenter.so/s/fernandmossdemo data
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Visitors by source. Demo data.
Source Visitors

Facebook 1,998
Google 1,903
Direct / None 1,072
Instagram 916
Newsletter 542
Pinterest 380
Reddit 261
Step 02: Pick the goal

In Goals, click Purchase.
- Now the dashboard shows only buyers.
- Instagram jumps to first place.
- The paid ads drop to fourth.
app.datacenter.so/s/fernandmossdemo data
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Buyers by source, filtered to the Purchase goal. Demo data.
Source Visitors

Instagram 65
Google 53
Direct / None 35
Facebook 31
Newsletter 28
Bing 6
TikTok 6
Goal is PurchaseDemo data.
Step 03: Open the link

In Links, open the bio link.
- Clicks, then visits, then purchases.
- All 65 came through this one link.
- No ad spend on it at all.
app.datacenter.so/links · ig-biodemo data
go.fernandmoss.example/ig-bio

to fernandmoss.example/shop
1. Clicks962
2. Visits916
3. Purchases65

Visitors by source. Demo data.
Source	Visitors
Facebook	1,998
Google	1,903
Direct / None	1,072
Instagram	916
Newsletter	542
Pinterest	380
Reddit	261

Buyers by source, filtered to the Purchase goal. Demo data.
Source	Visitors
Instagram	65
Google	53
Direct / None	35
Facebook	31
Newsletter	28
Bing	6
TikTok	6

What the numbers said.

The bio link sold more than twice what the Meta ads did, for no ad spend.
Posts that point to the bio link are worth more time.
Next step: one short link per story, to see which posts drive it.

On the live demo, look at Purchase by source. Instagram, a free bio link, outsells the Facebook ads.

Try it on the live demo

More walkthroughs

Two more stories.

Walkthrough 01 · Demo shop · Demo data The ad set with the fewest visits made the sales. 3 ad sets2,108 ad visitors Read the walkthrough Walkthrough 03 · Demo shop · Demo data Which email actually paid. 3 emails542 email visitors Read the walkthrough

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