Guides
Agency reporting
A client report has one job: show what the money did, in words the client uses. These guides cover what to put in it, how often to send it, and how to explain numbers that disagree.
Client reporting for agencies: a template clients actually readWhat to put in a monthly client report, how often to send it, which numbers to lead with for stores and lead-gen clients, and how to explain gaps.Uptime monitoring for agency client sitesWhat to monitor on every client site, how intervals and retries trade speed for false alarms, SSL and domain expiry, and reporting uptime.AI summaries in client reports, without made-up numbersHow to use AI to write the summary at the top of a client report: what it should say, why models invent numbers, and a checking method that catches it.