Guides
Campaign tracking
A visit only has a source if something tells your analytics where it came from. These guides cover the tags and links that do that job, and the mistakes that quietly break them.
UTM parameters: the complete guide, with a naming scheme that holds upWhat each UTM parameter does, the naming rules GA4 actually applies, a scheme for source, medium and campaign, and the mistakes that break your reports.How to track your Instagram link in bio, through to the saleInstagram's own insights stop at link taps. How to see which bio link, story or post brought visits, signups and sales, with tags and a short link.gclid, fbclid and other click ids, explainedWhat gclid, gbraid, wbraid, fbclid, ttclid and msclkid are, what each one is for, how long they last, and why keeping them matters for ad tracking.How to track QR codes on print, packaging and signsA QR code sends no referrer, so scans show up as direct traffic. How to track scans, visits and sales per placement, and print codes that keep working.How to track email clicks and the sales they bringTag email links so every click and sale has a source, set it up in Klaviyo and Mailchimp, and spot the bot clicks that security scanners add.How to track SMS link clicks and the sales they bringTag text message links so clicks and sales have a source, keep links short and on your own domain, and tell real taps from link preview clicks.Call tracking for local businesses: which ad made the phone ringHow call tracking numbers work, static numbers versus dynamic number insertion, how many you need, recording laws, and calls as conversions.