Guides
Metrics explained
Bounce rate, sessions, users and conversion rate sound standard, but each tool defines them a little differently. These guides give the exact definitions, so a report means what you think it means.
Bounce rate in GA4: what it means now, and when to worryGA4 defines bounce rate as the share of sessions that were not engaged. The rule, the formula, how it differs from the old one, and when it matters.Visitors, sessions and pageviews: how each tool counts themWhat a user, a session, a visit and a pageview are in GA4, Shopify and privacy-first tools, why the counts differ, and which one to report.Average session duration and time on page: how each tool measures itWhy GA4, Universal Analytics and privacy tools report different session durations and time on page, the method each uses, and which to trust.How to set up goals and conversions without a developerFour ways to count sales, leads, bookings and signups without writing code, how to do each in GA4, and the checks that keep a goal honest.Funnel analysis: find the step where people leaveHow a conversion funnel is counted, open versus closed funnels, time windows, which drop-offs are normal, and how to read one without fooling yourself.Cohorts and retention: do the people you win come back?How a cohort table is built, how to read it by row, column and diagonal, three ways to count retention, and how to compare sources by customer.Ask your analytics in plain words: MCP and AI assistantsWhat the Model Context Protocol is, how an AI assistant reads your analytics through it, what it answers well, and the safety rules for keys.