An honest comparison
Datacenter vs Wicked Reports.
Wicked Reports is an attribution tool for stores and subscriptions that care about lifetime value. It costs more and goes deeper on cohorts. Datacenter is cheaper, simpler and adds short links.
Facts about Wicked Reports last checked October 21, 2026 on its own pages. Sources are linked next to each one.
| Question | Datacenter | Wicked Reports |
|---|---|---|
| Starts at $49 a month | Yes, Datacenter | From $499 |
| Sales sent to Meta on the first paid plan | Yes, Datacenter | Add-on |
| Lifetime lookback | 90 days | Yes, Wicked Reports |
| Cohort reports | Basic | Yes, Wicked Reports |
| Short links for texts, emails and bios | Yes, Datacenter | Not listed |
| Private, cookieless mode | Yes, Datacenter | Not listed |
Where Wicked Reports leadsWhere Datacenter fitsWhich one to pick
Where Wicked Reports leads
Wicked Reports is ahead here.
The strongest reasons to choose Wicked Reports today. Each one links to Wicked Reports's own page.
- Measure, at $499 a month, has cohort and lifetime value reports. Wicked Reports: pricing
- It has a lifetime lookback and lookforward, not a short window. Wicked Reports: pricing
- The first plan connects major ad platforms, carts and CRMs. Wicked Reports: pricing
- Maximize adds 5 Forces AI, which suggests ads to scale, chill or kill each night. Wicked Reports: pricing
- Maximize includes Advanced Signal for the Meta Conversions API. It is $199 a month on lower plans. Wicked Reports: pricing
- Enterprise, for $50M+ brands, adds dedicated servers and a custom SLA. Wicked Reports: pricing
Where Datacenter fits
Where Datacenter fits.
Things you can check in the docs and on the pricing page.
- Public prices from $49 a month. Wicked Reports starts at $499 a month for up to $2.5M in yearly revenue.
- The Meta Conversions API is on every paid plan, from $49 a month.
- Branded short links and QR codes for texts, emails and bios.
- Private mode: no cookies and nothing stored in the browser.
- A basic Free plan, 14 days free on a paid plan, and a 30-day money back on your first payment.
- Customer profiles with every click, visit and sale, with 90-day tracking.
- Return visits by first week, month and source, and lifetime value by first source and campaign.
Side by side.
Monthly billing. Wicked Reports facts checked October 2026.
| Feature | Datacenter | Wicked Reports |
|---|---|---|
| Price | From $49 a month | From $499 a month |
| Price set by | Plan | Last 12 months of revenue |
| Sales sent to Meta | Paid plans | Maximize, or $199 a month add-on |
| How far back a sale looks | 1, 7, 30 or 90 days with 90-day tracking | Lifetime |
| Cohort and lifetime value reports | Retention cohorts, and lifetime value by first source and campaign | Yes |
| CRM and cart connections | Stripe, Shopify, a signed webhook. CRMs (when shipped) | Built in |
| AI suggestions | No | 5 Forces AI |
| Short links and QR codes | Yes | Not listed |
| Cookieless mode | Yes, Private mode | Not listed |
Sources for Wicked Reports, last checked October 21, 2026
Which one to pick.
Pick Wicked Reports if
- You sell subscriptions and need deep cohort reports.
- You want a lifetime lookback on every sale.
- You want built-in CRM and cart connections.
- You want nightly AI picks on your ads.
Pick Datacenter if
- You want to start for $49 a month, not $499.
- You want sales sent to Meta without a pricey add-on.
- You share links in texts, emails and bios and want to see the sales.
- You want a cookieless mode with no banner in most places.
More comparisons.
Other attribution tools, side by side.
Make up your own mind.
A comparison written by one side is only a start. Read the docs, then try it on one site.