# Agency reporting guides

> How agencies report results to clients: what to include, how often to send it, which numbers to lead with, and how to explain gaps.

Source: https://datacenter.so/guides/agencies

A client report has one job: show what the money did, in words the client uses. These guides cover what to put in it, how often to send it, and how to explain numbers that disagree.

- [Client reporting for agencies: a template clients actually read](https://datacenter.so/guides/client-reporting-for-agencies.md): What to put in a monthly client report, how often to send it, which numbers to lead with for stores and lead-gen clients, and how to explain gaps.
- [Uptime monitoring for agency client sites](https://datacenter.so/guides/uptime-monitoring-for-agencies.md): What to monitor on every client site, how intervals and retries trade speed for false alarms, SSL and domain expiry, and reporting uptime.
- [AI summaries in client reports, without made-up numbers](https://datacenter.so/guides/ai-client-report-summaries.md): How to use AI to write the summary at the top of a client report: what it should say, why models invent numbers, and a checking method that catches it.