# Landing page experience

> Google Ads' estimate of how relevant and useful a landing page is for the people who click an ad.

Source: https://datacenter.so/glossary/landing-page-experience
Also called: landing page quality.

Landing page experience is a measure Google Ads uses to estimate how relevant and useful your [landing page](https://datacenter.so/glossary/landing-page) will be to people who click your ad. Pages rated higher are usually well organized, with text that relates to the search ([Google](https://support.google.com/google-ads/answer/1659694)).

It is one of the three components of Quality Score, with expected click-through rate and ad relevance. Each is rated Above average, Average or Below average against other advertisers who showed for the same search over the last 90 days ([Google](https://support.google.com/google-ads/answer/6167118)). Google calls Quality Score a diagnostic tool, not an input to the auction.

What usually improves it: a page that answers the search in its first screen, loads fast on a phone, and makes the next step obvious. Your own analytics shows the effect from the other side: a falling [bounce rate](https://datacenter.so/glossary/bounce-rate) and a rising [conversion rate](https://datacenter.so/glossary/conversion-rate) on that page.

## Related terms

- https://datacenter.so/glossary/landing-page
- https://datacenter.so/glossary/conversion-rate
- https://datacenter.so/glossary/bounce-rate