# Exit rate

> The share of a page's views that were the last in their visit.

Source: https://datacenter.so/glossary/exit-rate

Exit rate = exits from a page ÷ views of that page. Every visit ends somewhere, so every page has some exits.

It differs from bounce rate: a bounce is a whole visit that was not engaged, while an exit is just the last page, whatever happened before. A high exit rate on a checkout step is a warning; on an order confirmation page it is expected.

## Related terms

- https://datacenter.so/glossary/bounce-rate
- https://datacenter.so/glossary/pageview
- https://datacenter.so/glossary/session
