# Conversion window

> The Google Ads setting for how long after an ad interaction a conversion can be recorded.

Source: https://datacenter.so/glossary/conversion-window
Also called: click-through conversion window, view-through conversion window.

Google Ads sets a conversion window on each conversion action. A conversion that happens after the window has closed is not recorded for that ad, and never appears in its reports ([Google](https://support.google.com/google-ads/answer/3123169)).

Defaults for a new conversion action:

| Window | Default |
|---|---|
| Click-through | 30 days |
| Engaged-view (video) | 3 days |
| View-through | 1 day |

The click-through window can be set from 1 to 90 days, depending on the conversion source. Set it to fit your buying cycle: a 30-day window drops deals that close in week six. The same idea in other tools is the [attribution window](https://datacenter.so/glossary/attribution-window).

For uploaded offline conversions, the click has to fall inside the window too. See [Google Ads conversion tracking for lead generation](https://datacenter.so/guides/google-ads-conversion-tracking-lead-gen).

## Related terms

- https://datacenter.so/glossary/attribution-window
- https://datacenter.so/glossary/view-through-conversion
- https://datacenter.so/glossary/enhanced-conversions