# UTM presets

> Pick where you will share a link, like SMS, email, Instagram or Meta ads, and the UTM tags fill in. What each place sets, and how to save your own presets.

Source: https://datacenter.so/docs/utm-presets
Section: Short links

UTM tags are short labels on the end of a link, like `?utm_source=instagram`. Analytics tools, Datacenter included, read them to tell you where a visit came from. Typing them by hand is slow and easy to get wrong. When you make a link, you pick where you will share it and the tags fill in.

## What each place sets

| Place | utm_source | utm_medium | utm_content |
|---|---|---|---|
| SMS | `sms` | `sms` | |
| Email | `newsletter` | `email` | |
| Instagram bio | `instagram` | `social` | `bio` |
| Instagram story | `instagram` | `social` | `story` |
| TikTok bio | `tiktok` | `social` | `bio` |
| Facebook post | `facebook` | `social` | `post` |
| Meta ads | `facebook` | `paid-social` | |
| Google Ads | `google` | `cpc` | |
| TikTok Ads | `tiktok` | `paid-social` | |
| Microsoft Ads | `bing` | `cpc` | |
| LinkedIn Ads | `linkedin` | `paid-social` | |
| Pinterest Ads | `pinterest` | `paid-social` | |
| Snapchat Ads | `snapchat` | `paid-social` | |
| QR code | `qr` | `qr` | |
| Print | `print` | `print` | |

The campaign name, `utm_campaign`, starts from the link's name, like `spring-sale`. With no name, it uses the campaign of your last link. Change it any time.

## One style for every value

Datacenter keeps every value lowercase, with hyphens for spaces. `Spring Sale!` becomes `spring-sale`. That way `Instagram` and `instagram` never show up as two sources. Ad platform placeholders, like `{{campaign.name}}`, are kept exactly as typed.

## Plain names

The form uses plain names. The tags behind them:

- **Campaign name** is `utm_campaign`.
- **Which ad or post** is `utm_content`.
- Under **Advanced (UTM fields)**: **Where it is shared** is `utm_source`, **Kind of traffic** is `utm_medium`, and **Ad set or keyword** is `utm_term`.

## Save your own presets

Fill in the tags you use often, open **Advanced (UTM fields)**, give them a name and choose **Save preset**. The preset saves the five tags and the client, if you set one. It shows as a chip next time, under **Yours**. Saving with the same name again replaces it. Manage your presets from the **Manage** chip.

## One offer, many places

Make one link, then tick more places under **Make variants** on its page. Each variant gets its own short link and tags, with the same campaign. The group adds them up, so you see the whole offer and each place.

## Where tags show up

Open the site's dashboard and look at the Sources panel: UTM source, medium, campaign, ad and ad set. Filter by any of them to see the pages and goals for that traffic only. The [attribution report](https://datacenter.so/docs/attribution-report) shows sales by campaign, ad and ad set too.