# Datacenter help center > How to set up and use Datacenter: the script, goals, short links, client reports, the read API and the MCP server. Source: https://datacenter.so/docs ## Start here Add the script and choose a tracking mode. - [Getting started](https://datacenter.so/docs/getting-started.md): Create an account, add your first site, paste one script tag and see your first visit in Datacenter. Then make your first short link. - [Dashboards](https://datacenter.so/docs/dashboards.md): Boards built for your site, a breakdown behind every number, cards that say why they are empty, monthly targets, and edits that save themselves. - [Assistant](https://datacenter.so/docs/assistant.md): Ask the assistant for goals, dashboards, links, segments, flows, client reports, emails and texts. Every change waits for your OK. - [Add the script](https://datacenter.so/docs/add-the-script.md): Paste the Datacenter script tag into your site's head. Steps for plain HTML, WordPress, Shopify, Webflow, Squarespace, Wix and single page apps. - [Install on Shopify](https://datacenter.so/docs/install-shopify.md): Add Datacenter to your Shopify store in about five minutes. Copy one line and paste it into your theme. No coding needed. - [Install on WordPress](https://datacenter.so/docs/install-wordpress.md): Add Datacenter to WordPress with our plugin. Upload it, press Connect, approve. WooCommerce sales and new accounts count with no code. - [Install on Squarespace](https://datacenter.so/docs/install-squarespace.md): Add Datacenter to a Squarespace site with Code Injection. Copy one line, paste it into the Header box, and save. No coding needed. - [Install on Wix](https://datacenter.so/docs/install-wix.md): Add Datacenter to Wix. Connect Wix with one approval (when shipped), or paste one line into Custom Code, which needs a premium plan and a connected domain. - [Install on Webflow](https://datacenter.so/docs/install-webflow.md): Add Datacenter to a Webflow site. Paste one line into the Head code box in Site settings, save, then publish. No coding needed. - [Install on Framer](https://datacenter.so/docs/install-framer.md): Add Datacenter to a Framer site. Paste one line into the Custom Code section of Site Settings, then publish. No coding needed. - [Install with Google Tag Manager](https://datacenter.so/docs/install-google-tag-manager.md): Add Datacenter through Google Tag Manager with a Custom HTML tag on all pages. Use this if Tag Manager is already on your site. - [Install on any site](https://datacenter.so/docs/install-html.md): Add Datacenter to any website. Paste one line into the head of every page, or into the head code setting your site builder has. - [Your own tracking address](https://datacenter.so/docs/own-tracking-address.md): Load the Datacenter tag from a subdomain of your own site, like stats.yourdomain.com, with one DNS record. No proxy or code to run. - [Claim a site that is in another account](https://datacenter.so/docs/claim-a-site.md): Your website is on someone else's Datacenter account, like a former agency's. Prove it is yours with a one-time code on your tag or in DNS. - [Script proxy](https://datacenter.so/docs/script-proxy.md): Serve the Datacenter script and its event endpoint from your own domain with a tiny Cloudflare Worker, so ad blockers drop fewer of your visits. - [Tracking modes](https://datacenter.so/docs/tracking-modes.md): Private mode is cookieless with no banner. 90-day tracking keeps a 90-day first-party id so a sale ties back to an earlier click. How to choose. - [Cookie banner](https://datacenter.so/docs/cookie-banner.md): Turn on a simple Accept or Decline banner for your site with no code. Nothing is stored until a visitor accepts. You decide whether you need it. - [Bot filtering](https://datacenter.so/docs/bot-filtering.md): How Datacenter keeps bots, crawlers and automated browsers out of your numbers, why hosting traffic still counts as people, and why they are never billed. - [Autopilot](https://datacenter.so/docs/autopilot.md): Plain-English summaries, a simple view for clients, alerts that watch your sites, setup that runs itself and a weekly plan. - [Your week email](https://datacenter.so/docs/your-week.md): A short email every Monday morning with each site's visitors, top source and conversions, and the change from the week before. On every plan, off in one click. ## Measure Goals, server events, Meta and attribution. - [Custom events and goals](https://datacenter.so/docs/custom-events-and-goals.md): Count signups, purchases and button clicks with datacenter() custom events, then turn events and pages into goals you can see in the dashboard. - [Signups and sales with no setup](https://datacenter.so/docs/conversions-without-setup.md): Datacenter counts the signups, purchases and leads your site already reports to Meta, Google, TikTok or Pinterest, and makes the goals for you. - [Track Booksy bookings](https://datacenter.so/docs/booksy.md): What Datacenter counts for a salon or barber that books on Booksy, Fresha, Square or Calendly, what it cannot see yet, and how to import past clients. - [Automatic events](https://datacenter.so/docs/automatic-events.md): Outbound link clicks, file downloads, 404 pages, scroll depth and form submits, counted with no code and free of your monthly allowance. - [Tracking health](https://datacenter.so/docs/tracking-health.md): One score per site that says whether you can trust its numbers, with a short list of checks and a one-tap fix for each. - [Funnels](https://datacenter.so/docs/funnels.md): See how many people make each step to a sale or a signup, where the rest leave, how long each step takes, and which sources finish best. - [Heatmaps](https://datacenter.so/docs/heatmaps.md): See where people click on a page and how far they scroll, on desktop, tablet and phone, with nothing to set up and nothing typed ever recorded. - [Events API](https://datacenter.so/docs/events-api.md): Send signups and sales from your server to Datacenter with POST /api/v1/events and a per-site secret key. Examples in Node, Python, PHP and curl. - [Notes on charts](https://datacenter.so/docs/chart-notes.md): Mark launches, sales and changes on your chart. Datacenter adds notes for new goals, campaign starts and big days, and reports include them. - [Meta Conversions API](https://datacenter.so/docs/meta-conversions-api.md): Send conversions from Datacenter to Meta with the Conversions API. Paste a pixel id and access token, mark goals, test with a test event code. - [Attribution report](https://datacenter.so/docs/attribution-report.md): See conversions and revenue by source, campaign, ad platform and short link, under six attribution models, with each customer's path. - [Send results to your ad accounts](https://datacenter.so/docs/send-results-to-ad-accounts.md): Send leads and sales to TikTok, Pinterest, Snapchat and Reddit, and to Google Ads, Microsoft Ads and LinkedIn (when shipped), so their bidding learns. - [How did you hear about us](https://datacenter.so/docs/how-did-you-hear.md): Ask one optional question after a form or an order, and see the answers next to the source Datacenter tracked. - [Revenue and MRR](https://datacenter.so/docs/revenue-and-mrr.md): New revenue, MRR and what moved it, lifetime value by source and campaign, refunds and time to first payment, from Stripe, each with one plain sentence. - [Profit, blended ROAS and currencies](https://datacenter.so/docs/profit-and-currency.md): What every dollar on ads brought in sales, profit from the costs you give, and money in one currency at the European Central Bank's daily rate. - [Profiles](https://datacenter.so/docs/customer-profiles.md): One page per visitor and customer with every click, visit, email, text and sale, their first and last source, and lifetime value. Needs 90-day tracking. - [Import customers](https://datacenter.so/docs/import-customers.md): Bring in contacts from Klaviyo, Mailchimp, Shopify or a spreadsheet as a CSV file. Match the columns, then people are added or updated, never doubled. - [Cohorts and lifetime value](https://datacenter.so/docs/cohorts.md): See how many visitors come back, grouped by the week or month they first came and by their first source, and what customers from each source spend. - [Bring your data together](https://datacenter.so/docs/bring-your-data-together.md): One stream per customer from your site, your server and your other tools. What is automatic, what goes back to your tools, and how to send from any tool. - [Stripe connector](https://datacenter.so/docs/stripe-connector.md): Connect Stripe with a read-only key. Payments, refunds and subscriptions tie to the visits, ads and links that brought each customer, with MRR kept current. - [Shopify connector](https://datacenter.so/docs/shopify-connector.md): Connect a Shopify store with a custom app. Orders, refunds and customers join each customer profile, the attribution report and Meta. - [Orders from your checkout](https://datacenter.so/docs/checkout-orders.md): Connect WooCommerce, PayPal, ClickFunnels, SamCart, ThriveCart, Kajabi or any checkout with one address. Each order lands on the buyer's profile. - [Klaviyo connector](https://datacenter.so/docs/klaviyo-connector.md): Connect Klaviyo with a private API key. Email and text activity joins each customer, and sources, value, best send hour and segments go back. - [Mailchimp connector](https://datacenter.so/docs/mailchimp-connector.md): Connect Mailchimp with an API key. Campaign sends, opens, clicks and unsubscribes join each customer, and Datacenter writes back merge fields and tags. - [Attentive connector](https://datacenter.so/docs/attentive-connector.md): Connect Attentive with a custom app. Text and email sends and clicks arrive by webhook, and Datacenter sends back custom attributes and segments. - [HubSpot and GoHighLevel](https://datacenter.so/docs/crm-connectors.md): Connect HubSpot or GoHighLevel with one login (when shipped). Won deals count as sales, and each profile goes back with where the person came from. - [Airtable](https://datacenter.so/docs/airtable-connector.md): Send each customer profile, with where they came from and what they spent, to an Airtable table (when shipped). Orders can get their own table. - [Webhooks out](https://datacenter.so/docs/webhooks-out.md): Post each customer profile, and optionally each order, to Zapier, Make, n8n or your own server. Signed, retried, and testable. - [Postscript connector](https://datacenter.so/docs/postscript-connector.md): Postscript limits its API to integration partners and enterprise shops, so there is no Postscript connector yet. What works today with UTM tags and webhooks. - [Segments and best send time](https://datacenter.so/docs/segments-and-best-send-time.md): Group customers by source, spend and activity, send groups to Klaviyo, Mailchimp or Attentive, and reach each person at the hour they are most likely to act. - [Automations](https://datacenter.so/docs/automations.md): Flows that act at the moments that matter: an email when someone signs up, a reminder when a checkout stalls, a note to you when a lead looks at pricing. - [Import your history](https://datacenter.so/docs/import-history.md): Bring past visits in from Google Analytics 4, Plausible or Fathom, so your charts are full on day one. What comes in, and how it is counted. - [Meta ad spend and ROAS](https://datacenter.so/docs/meta-ads-spend.md): Connect Meta Ads in one click to see what each campaign, ad set and ad cost next to the sales Datacenter credits, with Meta's own numbers beside ours. - [Email from your own domain](https://datacenter.so/docs/sending-domain.md): Send flow emails from you@yourbrand.com (when shipped), with replies on the person's profile and in your inbox. The DNS records, step by step. - [Get a texting number](https://datacenter.so/docs/texting-number.md): Your own number for flow texts (when shipped). Datacenter registers it with US carriers for you, shows the price first, and tells you where the review stands. - [Call tracking](https://datacenter.so/docs/call-tracking.md): Tracking numbers that show which ad, search or flyer made the phone ring (when shipped). Calls count as goals, join the caller's profile and reach your ads. - [Import ad spend from a file](https://datacenter.so/docs/csv-spend-import.md): Bring spend from Google Ads, TikTok, Microsoft, LinkedIn, Pinterest, Snapchat or any platform as a CSV file or a Google Sheets paste, to see return on ad spend. - [Messages](https://datacenter.so/docs/messages.md): One inbox for every site: replies to your flow emails and texts, what was sent and how it did, each person's stage, and writing back. ## Short links Links, UTM presets, QR codes and domains. - [Short links](https://datacenter.so/docs/short-links.md): Make short links on your own go. domain or go.datacenter.so, track each place you share them, and follow each click to the visit and the sale. - [UTM presets](https://datacenter.so/docs/utm-presets.md): Pick where you will share a link, like SMS, email, Instagram or Meta ads, and the UTM tags fill in. What each place sets, and how to save your own presets. - [QR codes](https://datacenter.so/docs/qr-codes.md): Every Datacenter short link has a QR code you can download as an SVG. Use the QR code preset so scans show up apart from clicks in your stats. - [Custom short domains](https://datacenter.so/docs/custom-short-domains.md): Put your short links on go.yourdomain.com, a go subdomain of your own site. Step by step for Cloudflare and any other DNS host, plus a Meta tip. - [Tracking ads and email](https://datacenter.so/docs/tracking-ads-with-utms.md): Track each ad in Meta, Google, TikTok and Microsoft ads with copy-ready templates, and SMS and email with the right link. Naming rules included. ## Clients Share dashboards and send weekly reports. - [Client dashboards](https://datacenter.so/docs/client-dashboards.md): Share a read-only dashboard by private link or invite clients by email to sign in with no password. Agency makes it white label. - [Client reports](https://datacenter.so/docs/client-reports.md): Build an email report from your dashboard's numbers, charts and ads, then send it to clients weekly, monthly or both. - [Weekly reports](https://datacenter.so/docs/weekly-reports.md): The Monday email report now lives on each site's Reports tab, where you can also send monthly reports, add charts and ads, and pick who gets them. - [Client portal on your domain](https://datacenter.so/docs/client-portal.md): Put client sign-in, dashboards, share links and reports on your own domain, like reports.youragency.com, with only your brand. Agency and Custom. - [Overview, digest and uptime](https://datacenter.so/docs/agency-overview.md): Every client site on one page, the ones that need you first, a daily or weekly digest in email, Slack or Teams, and uptime, SSL and domain checks. - [The partner program](https://datacenter.so/docs/partner-program.md): For agencies on Studio and Agency. Get listed, earn up to a month of credit for each client that pays, and get help with your first three client sites. ## Account Your data, plans, limits and billing. - [Data and privacy](https://datacenter.so/docs/data-and-privacy.md): What Datacenter records about your visitors, what it never stores, where the data lives, how long it is kept, and how to export or delete it. - [Billing and limits](https://datacenter.so/docs/billing-and-limits.md): What each Datacenter plan includes, what counts toward your monthly allowance, how overage works, and how to read, change or cancel your plan in Billing. ## Developers The read API, MCP and spreadsheets. - [Read API](https://datacenter.so/docs/api.md): Read stats, goals, attribution, ad spend and short links with a read key. JSON over HTTPS, OpenAPI 3.1, CSV feeds and copyable curl examples. - [MCP server for Claude and ChatGPT](https://datacenter.so/docs/mcp.md): Connect Claude, ChatGPT or another AI assistant to Datacenter with a read key, then ask how your site did last week in plain words. - [Google Sheets and Looker Studio](https://datacenter.so/docs/looker-studio.md): Put Datacenter numbers in Google Sheets with one formula that refreshes by itself, then chart them in Looker Studio.